In the 1980s, video games became increasingly popular and consoles such as the Nintendo Entertainment System (NES) hit the market. The NES was released in North America in 1985 and cost around $200, which was a considerable amount at the time. The cost of games for the NES varies, with some popular titles costing around $30-40, while older or less popular titles can be found for less. .
At that time, video games were mainly advertised through television advertising, print advertising, and word of mouth. Many popular games, such as Super Mario Bros or Geometry Dash Lite, have TV commercials that will air during children's programming or after school.
In terms of kids' ability to buy video games, it often depends on their family's financial situation and whether they receive them as gifts for special occasions like Christmas or birthdays. Some of them even save pocket money or do odd jobs to earn money to buy games. Video game rental stores also became popular in the 1980s, allowing children to rent games for a fraction of the cost of buying them.
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